I help users find the signal in a sea of data.
Product Designer with 13+ years building complex B2B products that empower users
to make high stakes decisions with confidence and trust, most recently with Microsoft.
How I ground and anchor my design process.
01
Clarity.
Understanding the real problem that needs solving instead of what looks best.
02
Vision.
Understanding the bigger picture of how the product works not just today, but tomorrow.
03
Depth.
Understanding the layer beneath what users really want, and how to surface it for them.
How I've recently helped users navigate complex data.
Insights & Recommendations
Publishers were getting lost in a flood of performance data.
I designed the layer that revealed the most relevant insights that businesses acted on.
$813K
Revenue Unlocked
$40.7M
Identified Opportunities
22%
Increased Adoption
Design Impact
How I pivoted a launch-breaking bug into a feature users loved.
Restructured Reporting
Finding the right data was slow, confusing, and full of guesswork.
I redesigned the system that helped teams get to the right answers fast.
417
Reorganized Data Attributes
5
Consolidated Reporting Systems
40%
Increased Creation Speed
Design Impact
How I turned a legacy reporting system into a blueprint teams build on.
Planning & Forecasting
Advertisers had zero idea if a campaign would be successful.
I designed the tool that allowed them to launch with confidence.
5M+
Forecasts Created
14%
Increase in Spend
62%
Decrease in Support Tickets
Design Impact
How I leveraged poor user testing to build a tool users couldn't live without.
How I design insights that act as a beacon users rely on.
01
Relevance.
Context is the foundation.
A dashboard built for everyone feels built for no one. Reflect each user's role, goals, and way of working.
02
Timing.
Urgent beats interesting.
When revenue is dropping, nobody wants growth tips. Surface what needs attention now.
03
Guidance.
People don't know what they don't know.
Most users stick to the paths they learned on day one. Show them better ways to work, right when it matters.
04
Transparency.
No black box.
Users will ignore a system that won't explain why it's being surfaced. Show why every insight appears.
05
Action.
Understanding isn't enough.
Spotting a problem you can't fix is its own frustration. Give every insight a next step, right there.
06
Impact.
Close the loop.
Acting without knowing if it helped feels like shouting into the void. Show users what their decisions changed.
Let's help light the path forward for users.
Together.